Our client is an aluminium product manufacturer who exports majority of the products to Western Europe where life cycle product carbon footprint is now being considered to be a key procurement criteria due to the CBAM regulations in EU.
Unfortunately the carbon footprint of Indian aluminium is much high as compared to those available from suppliers in Canada, Russia or Middle East because in India most of the aluminium is produced using coal based power whereas in other countries they use hydro or gas based power. This was resulting in our client losing orders.